Friday, November 12, 2010

Extra credit Opportunity for Intro. To Marketing

I know that some of you are done with your Chapter 6 Prezi assignment while others still need more time.  Today will be the last day to work on your Prezi  as it is due at the end of the hour.

If you have completed it and would like some extra credit or if you have time this weekend you can take advantage of this opportunity.  Remember that I rarely give these types of opportunities.

Create a blog using Blogger.  Your first entry in the blog should be titled "Social Responsibility".  In that entry you need to write about one of the following topics:

Tylenol Cyanide Scare of 1982 or the Jack-In-The-Box E-coli deaths of 1993.

In your entry give a brief summary of what happened, talk in detail about how the company responded to these horrible incidents.  Then I want you to give your take on how the company handled things.  Why do you feel that they did or did not handle things correctly?  Why was this harmful or not harmful to the company?  Be detailed in your reasoning and make sure that you give facts to back up your opinions.

Extra credit will be due on Monday Nov. 15th

Good luck!!!

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