I just finished sending out grades in Edline. If you didn't receive a report please come and talk to me. In addition to that. If you have any questions about your grade please let me know. I'd be happy to discuss it with you.
With regard to the Wall Street Journal article that I assigned the first week of class. There are some of you who did not turn those in. Please make sure that you get that done. The instructions are on this blog on the post dated September 8th and titled "I always feel like somebody's watching me."
Thursday, September 30, 2010
Visual projects and visual marketing
In Sports and Entertainment Marketing, we learned about core products and ancillary products and how all of this makes sports and entertainment marketing different from traditional product marketing. Tomorrow we'll use this knowledge to expand product offerings for our football teams.
In Intro. to Marketing we have spent the last 3 days talking about different types of market segmentation. The kids went into the lab today, and will be in there on Friday as well to put together a visual representation of the 4 methods that we've talked about. I haven't given a lot of instruction on this because I don't want them following some boring template. I want them to get creative. The only rule is that they need to give two examples of each method.
In the school store, we just received the new Red Alert shirts. We will be unveiling them during passing time between 1st and 2nd hours tomorrow and selling them during all lunches in the school store. The price is $8. Checks need to be made out to Athens High School.
In Intro. to Marketing we have spent the last 3 days talking about different types of market segmentation. The kids went into the lab today, and will be in there on Friday as well to put together a visual representation of the 4 methods that we've talked about. I haven't given a lot of instruction on this because I don't want them following some boring template. I want them to get creative. The only rule is that they need to give two examples of each method.
In the school store, we just received the new Red Alert shirts. We will be unveiling them during passing time between 1st and 2nd hours tomorrow and selling them during all lunches in the school store. The price is $8. Checks need to be made out to Athens High School.
Wednesday, September 29, 2010
I am still alive
Sorry about not having posted since last week. Here's what's going on:
Sports and entertainment had a brief in-class assignment today. By the way, my fantasy football team got their first of many wins this season.
Intro to marketing: Each student needs to log onto www.americasmarketinghighschool.org and sign up for an account. This is an easy 20 point assignment. We also talked about psychographics as well as Black Purchasing Power.
School stor opened successfully today. The Red Alert shirts arrived today and will go on sale for $8 on Friday. Expect a big event.
Sports and entertainment had a brief in-class assignment today. By the way, my fantasy football team got their first of many wins this season.
Intro to marketing: Each student needs to log onto www.americasmarketinghighschool.org and sign up for an account. This is an easy 20 point assignment. We also talked about psychographics as well as Black Purchasing Power.
School stor opened successfully today. The Red Alert shirts arrived today and will go on sale for $8 on Friday. Expect a big event.
Thursday, September 23, 2010
Test Tomorrow
Oooh this is a late post, but here goes.
Intro. to Marketing and Sports and Entertainment Marketing both have tests this Friday. I gave out review sheets to all of the kids. If the complete the review sheet and hand it in before the test tomorrow, I will give them one point of extra credit on the test. That's equivalent to 4%.
In the school store we worked on cash register training. We opened up the store for parents last night at open house. We did $700 in sales. Great work guys. I'm really looking forward to the grand opening next Wednesday.
It was great meeting all of the parents last night. Honestly, we really have great kids in my classes. Great job parents.
FYI, I have been getting a bunch of grades together. I will be posting those this weekend. Sorry for the delay.
Intro. to Marketing and Sports and Entertainment Marketing both have tests this Friday. I gave out review sheets to all of the kids. If the complete the review sheet and hand it in before the test tomorrow, I will give them one point of extra credit on the test. That's equivalent to 4%.
In the school store we worked on cash register training. We opened up the store for parents last night at open house. We did $700 in sales. Great work guys. I'm really looking forward to the grand opening next Wednesday.
It was great meeting all of the parents last night. Honestly, we really have great kids in my classes. Great job parents.
FYI, I have been getting a bunch of grades together. I will be posting those this weekend. Sorry for the delay.
Wednesday, September 22, 2010
Open House
It's Open House tonight at Athens High School. I hope all of our parents make it. The kids say that they don't want their parents to show up at stuff like this or conferences. Truly that's a bunch of crap. Students want their parents to be there, because they know that it's a sign that their parents care.
Just announced tests in both my Intro. to Marketing and Sports and Entertainment Marketing classes. The tests will be this Friday. We will be reviewing for them tomorrow.
School store is opening for a test run tonight during open house. We'll be giving out cookies with every purchase.
Just announced tests in both my Intro. to Marketing and Sports and Entertainment Marketing classes. The tests will be this Friday. We will be reviewing for them tomorrow.
School store is opening for a test run tonight during open house. We'll be giving out cookies with every purchase.
Monday, September 20, 2010
Monday 9/20
Sports & Entertainment - Today we talked about the economics of sports and also how profit is made. We talked about the differences between revenue and profit.
Intro to Marketing - We talked about the marketing mix a.k.a the four Ps of marketing. There was an assignment given out with about 15 minutes left in class. It is due at the beginning of class tomorrow.
School Store- We will be opening up the store for parents at Open House on Wednesday of this week. This will be a nice practice test for us. The official opening of the store will take place on Wed., September 29th. Check us out!!!!!!!
Go Spartans!!!! Another great win over the Golden Domers. Gotta love beating those guys.
Intro to Marketing - We talked about the marketing mix a.k.a the four Ps of marketing. There was an assignment given out with about 15 minutes left in class. It is due at the beginning of class tomorrow.
School Store- We will be opening up the store for parents at Open House on Wednesday of this week. This will be a nice practice test for us. The official opening of the store will take place on Wed., September 29th. Check us out!!!!!!!
Go Spartans!!!! Another great win over the Golden Domers. Gotta love beating those guys.
Thursday, September 16, 2010
Clothing picked for store
Today we picked out the clothing for the school store. I'm fired up I think the kids are going to like it. The only scary thing is that the kids picked the same clothes that I would have picked. All of my students know that my sense of fashion consists of taking the clothes off of the mannequins at Kohl's.
The intro to marketing class worked on an in-class activity where they were brainstorming ways to add value to products. It was a real collaborative effort.
The Sports and Entertainment Marketing class put the finishing touches on their presentations for tomorrow's class. I'm pretty excited to see the results.
The intro to marketing class worked on an in-class activity where they were brainstorming ways to add value to products. It was a real collaborative effort.
The Sports and Entertainment Marketing class put the finishing touches on their presentations for tomorrow's class. I'm pretty excited to see the results.
Wednesday, September 15, 2010
Sports and Entertainment Presentation
Click here to see presentation assignment regarding the Marketing Mix for your football franchise. We will start presenting in class on Friday, September 17th. I will give you Wednesday and Thursday during class to work on this. If you need more time, you and your partners will have to arrange for time outside of class. Be sure that everyone has a copy of the presentation on Friday. You will not be excused from presenting on Friday just because one of your teammates is absent that day. Plan for the worst. This is called contingency management.
Tuesday, September 14, 2010
Utility
Today we talked about the different kinds of utility in marketing. Remember that there could be a pop quiz covring this subject tomorrow. You can take a look at the notes here to help you prepare.
In sports and entertainment marketing we talked about the Marketing mix and how it related to the sports and entertainment industry. The kids then worked on developing names for their fantasy football teams. Tomorrow they will be asked to put together a presentation discussing how the four Ps of the marketing mix will be used in their football franchise.
In the school store, we looked at the new apparel line from Jansport. Hopefully we'll have an order secured by the end of the week.
In sports and entertainment marketing we talked about the Marketing mix and how it related to the sports and entertainment industry. The kids then worked on developing names for their fantasy football teams. Tomorrow they will be asked to put together a presentation discussing how the four Ps of the marketing mix will be used in their football franchise.
In the school store, we looked at the new apparel line from Jansport. Hopefully we'll have an order secured by the end of the week.
Monday, September 13, 2010
Intro to Marketing Class Helpful Hint: Read Mr. Holder's Blog
I have a couple of hints for you:
Hint #1 (Subtle) This blog can give you an idea that a pop quiz is coming up and that it might cover the subject of utility.
Hint #2 (Not so subtle) What I'm trying to tell you is that you need to pay attention to the subject of utility tomorrow because there will be a real short 3 question quiz on Wednesday of this week. If you need to take a look at the slides that cover this material look here
Hint #1 (Subtle) This blog can give you an idea that a pop quiz is coming up and that it might cover the subject of utility.
Hint #2 (Not so subtle) What I'm trying to tell you is that you need to pay attention to the subject of utility tomorrow because there will be a real short 3 question quiz on Wednesday of this week. If you need to take a look at the slides that cover this material look here
I have a case of the Mondays
I love Mondays. You get some rest after the weekend and we can get a new start every week.
Today in Sports and Entertainment Marketing we went over our rosters for the Fantasy football league, and we went talked about the need for teams to meeet the needs of customers. We saw an 8-minute video clip about Bill Veeck, the legendary team owner of the Chicago White Sox and Cleveland Indian, to get an idea of where Sports Marketing really began. No Homework!
In the Intro. to Marketing class we took the vocabulary quiz. Some of the kids forgot about the quiz, so please make sure to check the blog to refresh your memory. We also defined marketing and talked about goods and services and what goes into developing, promoting and distributing these. No Homework!
Today we worked in assigned groups on various tasks withing the store. Tomorrow we will be meeting with our rep. from Jansport. I will be ordering pizza!!!!
Today in Sports and Entertainment Marketing we went over our rosters for the Fantasy football league, and we went talked about the need for teams to meeet the needs of customers. We saw an 8-minute video clip about Bill Veeck, the legendary team owner of the Chicago White Sox and Cleveland Indian, to get an idea of where Sports Marketing really began. No Homework!
In the Intro. to Marketing class we took the vocabulary quiz. Some of the kids forgot about the quiz, so please make sure to check the blog to refresh your memory. We also defined marketing and talked about goods and services and what goes into developing, promoting and distributing these. No Homework!
Today we worked in assigned groups on various tasks withing the store. Tomorrow we will be meeting with our rep. from Jansport. I will be ordering pizza!!!!
Friday, September 10, 2010
It's the weekend!!!
Great day today.
In Sports and Entertainment Marketing we discussed the ticket sales debacle with Michigan State and Florida Atlantic University and we went over what Marketing is and how it applies to sport.
In Intro to Marketing we discussed the Marketing Concept and the fact that if companies can give customers what they want at a price they are willing to pay, they will be successful.
Don't forget that there will be a vocabulary quiz on Monday!!!!!!!!!!!!!!!!!!!!!!
Have a great weekend and Sparty On!!!!!!!!!!!
In Sports and Entertainment Marketing we discussed the ticket sales debacle with Michigan State and Florida Atlantic University and we went over what Marketing is and how it applies to sport.
In Intro to Marketing we discussed the Marketing Concept and the fact that if companies can give customers what they want at a price they are willing to pay, they will be successful.
Don't forget that there will be a vocabulary quiz on Monday!!!!!!!!!!!!!!!!!!!!!!
Have a great weekend and Sparty On!!!!!!!!!!!
Thursday, September 9, 2010
9/9 Wrap up
In Sports and Entertainment Marketing we finished setting up our teams for the draft. It appears we must have gotten it set up too late for week one of the NFL season. Yahoo has us slated to automatically draft our teams after this week's games are over. Tomorrow we're going to take a look at the messy job of selling the MSU vs. Florida Atlantic game at Ford Field. Somebody really screwed this up.
In Intro to Marketing we discussed the issues of privacy involved with Flash Cookies and internet advertising and information management as this was the topic of the Wall Street Journal article that was assigned for last night. All of the students received a vocabulary list composed of words from the article that they did not know. We defined 5 or 6 of the 15 words on the list in class and the students are supposed to define the rest of them for tomorrow. Here is a link to the list. Students will be given a vocabulary test on Monday covering the 15 words on that list.
In the school store we discussed the Red Alert shirt as well as our upcoming meeting with Jansport. Tomorrow, we will break up into groups and start working on inventory, displays, newspaper advertising, web site, video advertisements and orders.
Big game tomorrow against Clarkston. Red Hawks better wail on Clarkston. I really can't stand those dumb helmet s that they wear. Go Hawks!!!!!!!!!!!!
Also, my other favorite team, the Freshman Adams Highlanders laid the smack down on Southfield Lathrup yesterday by a score of 26 - 0. Great Job Fellas.
In Intro to Marketing we discussed the issues of privacy involved with Flash Cookies and internet advertising and information management as this was the topic of the Wall Street Journal article that was assigned for last night. All of the students received a vocabulary list composed of words from the article that they did not know. We defined 5 or 6 of the 15 words on the list in class and the students are supposed to define the rest of them for tomorrow. Here is a link to the list. Students will be given a vocabulary test on Monday covering the 15 words on that list.
In the school store we discussed the Red Alert shirt as well as our upcoming meeting with Jansport. Tomorrow, we will break up into groups and start working on inventory, displays, newspaper advertising, web site, video advertisements and orders.
Big game tomorrow against Clarkston. Red Hawks better wail on Clarkston. I really can't stand those dumb helmet s that they wear. Go Hawks!!!!!!!!!!!!
Also, my other favorite team, the Freshman Adams Highlanders laid the smack down on Southfield Lathrup yesterday by a score of 26 - 0. Great Job Fellas.
Wednesday, September 8, 2010
2nd Day Sports and Entertainment Marketing
We just got our teams together today for our Fantasy Football League the teams are as follows:
Team 1 : Patrick and Perkins
Team 2 : Jamel and Piotrowski
Team 3: Fox and McGlone
Team 4: Hill and Rusinosk
Team 5: Leone and Bezerra
Team 6: Harrison and Lance
Team 7: Thomas and Stevanovic
Team 8: Carlson and Whitlock
Team 9: Nicholson and Wesala
Team 10 (And most likely future champion): Mr. Holder
Students will need to come up with a name and a city for their teams (Names should be appropriate for school). They will then need to evaluate and rank players for tomorrow's draft. They will have time in class tomorrow to work on that.
Remember that the League is on Yahoo Fantasy sports and the league ID # is 754997 and the Password is RedHawks and it is case-sensitive.
Good Luck (You'll need it)
Team 1 : Patrick and Perkins
Team 2 : Jamel and Piotrowski
Team 3: Fox and McGlone
Team 4: Hill and Rusinosk
Team 5: Leone and Bezerra
Team 6: Harrison and Lance
Team 7: Thomas and Stevanovic
Team 8: Carlson and Whitlock
Team 9: Nicholson and Wesala
Team 10 (And most likely future champion): Mr. Holder
Students will need to come up with a name and a city for their teams (Names should be appropriate for school). They will then need to evaluate and rank players for tomorrow's draft. They will have time in class tomorrow to work on that.
Remember that the League is on Yahoo Fantasy sports and the league ID # is 754997 and the Password is RedHawks and it is case-sensitive.
Good Luck (You'll need it)
I Always Feel Like Someone is Watching Me
All Intro To Marketing students need to read this article tonight. Please copy these questions onto your paper before answering them. All assignments must be done on a computer. They can be emailed to me at rkholder@hotmail.com or printed out turned in via paper in class.
After reading the article I would like you to answer the following questions:
1. Write down at least two words that you did not know.
2. Explain what Lotame does and then write down why you belive this is or is not an invasion of user privacy.
3. Give an example of some examples of situations where very personal information could be obtained by companies without the user knowing. The article gives a couple of real life examples.
4. What is the price of targeted ads on the internet according to the article.
5. How does user tracking benefit consumers?
After reading the article I would like you to answer the following questions:
1. Write down at least two words that you did not know.
2. Explain what Lotame does and then write down why you belive this is or is not an invasion of user privacy.
3. Give an example of some examples of situations where very personal information could be obtained by companies without the user knowing. The article gives a couple of real life examples.
4. What is the price of targeted ads on the internet according to the article.
5. How does user tracking benefit consumers?
Tuesday, September 7, 2010
First Day
Great first day. Looks like we've got a great group of kids.
Today we just took attendance and discussed what the classes are about. I also passed out a hard copy of the syllabus to every class except for my 6th hour Intro to Marketing Class. (Sorry guys. I'll have copies for all of you tomorrow.)
School Store kids need to bring in ideas for our "Red Alert" t-shirts. Each student needs to have at least one idea. Hopefully we can get those ordered this week.
Sports and Entertainment - We will be going over the syllabus tomorrow and setting up teams and getting ready for our fantasy football draft.
Today we just took attendance and discussed what the classes are about. I also passed out a hard copy of the syllabus to every class except for my 6th hour Intro to Marketing Class. (Sorry guys. I'll have copies for all of you tomorrow.)
School Store kids need to bring in ideas for our "Red Alert" t-shirts. Each student needs to have at least one idea. Hopefully we can get those ordered this week.
Sports and Entertainment - We will be going over the syllabus tomorrow and setting up teams and getting ready for our fantasy football draft.
Monday, September 6, 2010
Intro to Marketing
Hope you had a great summer!
How can you really screw up summer?
Looking forward to teaching you all about how marketing really is the driving force in the U.S. economy. I think you're really going to like this class.
I've put a copy of the syllabus in Google Docs.
How can you really screw up summer?
Looking forward to teaching you all about how marketing really is the driving force in the U.S. economy. I think you're really going to like this class.
I've put a copy of the syllabus in Google Docs.
Sports & Entertainment Marketing
Welcome back!!!!
I'm looking forward to a great year.
To make things a bit easier, I've posted a copy of the class syllabus on Google Docs.
I'm looking forward to a great year.
To make things a bit easier, I've posted a copy of the class syllabus on Google Docs.
Friday, September 3, 2010
Counting Down
OK. I think I'm ready. School starts on Tuesday, and yes, I am ready to get going. I really do dig my job.
Alex's freshman football team at Adams is 1-1. Couldn't finish the first game agains Clarkston, but ran away with yesterday's game against Farmington.
The Makos are 0-2. It's been a rough start but the kids are working hard for the most part, and the ones that aren't, are now beginning to learn what hard work is.
The Red Hawks are 1-0 with a big game against Pontiac tonight. I really think they're going to have a great season.
All of that said, it's time to start school. I'm really looking forward to seeing the students again. I just got a text message from one of my favorite students, and a former player asking if she could observe my class to fulfill a requirement for on of her teacher education classes at Oakland. What a thrill. That's my bonus. It doesn't come in the form of a check or a new car. It's just a great feeling when a kid tells you that you did a good job and that they appreciate what you've done for them. Those are the bonuses that I get. I love it.
It's time. Let's get started
Alex's freshman football team at Adams is 1-1. Couldn't finish the first game agains Clarkston, but ran away with yesterday's game against Farmington.
The Makos are 0-2. It's been a rough start but the kids are working hard for the most part, and the ones that aren't, are now beginning to learn what hard work is.
The Red Hawks are 1-0 with a big game against Pontiac tonight. I really think they're going to have a great season.
All of that said, it's time to start school. I'm really looking forward to seeing the students again. I just got a text message from one of my favorite students, and a former player asking if she could observe my class to fulfill a requirement for on of her teacher education classes at Oakland. What a thrill. That's my bonus. It doesn't come in the form of a check or a new car. It's just a great feeling when a kid tells you that you did a good job and that they appreciate what you've done for them. Those are the bonuses that I get. I love it.
It's time. Let's get started
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