In Sports and Entertainment Marketing, we learned about core products and ancillary products and how all of this makes sports and entertainment marketing different from traditional product marketing. Tomorrow we'll use this knowledge to expand product offerings for our football teams.
In Intro. to Marketing we have spent the last 3 days talking about different types of market segmentation. The kids went into the lab today, and will be in there on Friday as well to put together a visual representation of the 4 methods that we've talked about. I haven't given a lot of instruction on this because I don't want them following some boring template. I want them to get creative. The only rule is that they need to give two examples of each method.
In the school store, we just received the new Red Alert shirts. We will be unveiling them during passing time between 1st and 2nd hours tomorrow and selling them during all lunches in the school store. The price is $8. Checks need to be made out to Athens High School.
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