All Intro To Marketing students need to read this article tonight. Please copy these questions onto your paper before answering them. All assignments must be done on a computer. They can be emailed to me at rkholder@hotmail.com or printed out turned in via paper in class.
After reading the article I would like you to answer the following questions:
1. Write down at least two words that you did not know.
2. Explain what Lotame does and then write down why you belive this is or is not an invasion of user privacy.
3. Give an example of some examples of situations where very personal information could be obtained by companies without the user knowing. The article gives a couple of real life examples.
4. What is the price of targeted ads on the internet according to the article.
5. How does user tracking benefit consumers?
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